E-commerce Fraud Prevention: A Guide for Latin America

E-commerce in Latin America has experienced 300% growth in the last 5 years. However, this growth has been accompanied by a significant increase in fraud attempts.

The Fraud Landscape in LATAM

According to recent studies, e-commerce fraud represents losses of more than $2 billion annually in Mexico alone. Companies that don't implement prevention measures lose an average of 5% of their revenue to fraud.

Most Common Types of Fraud

1. Stolen Card Fraud

Represents 60% of cases. Criminals use illegally obtained card data to make purchases.

2. Identity Theft

Scammers create fake profiles using stolen or altered documents.

3. Fraudulent Chargebacks

Malicious customers claim they didn't receive products they actually received.

4. Triangulation Fraud

A complex scheme where the scammer acts as an intermediary between the real buyer and the store.

Our Solution: Anti-Fraud API

At Pekka Soft we developed a specialized API that analyzes more than 50 variables in real time to detect suspicious transactions:

• Behavior analysis: We detect anomalous navigation and purchase patterns.
• Identity verification: We validate documents and personal data against official databases.
• Geolocation: We compare device location with shipping address.
• Device fingerprint: We identify devices previously associated with fraud.
• Machine Learning: Our algorithms learn and improve with each transaction.

Proven Results

Our clients have experienced:

• 85% reduction in approved frauds
• 60% decrease in chargebacks
• 20% improvement in legitimate transaction approval rate

Easy Implementation

Our API easily integrates with major e-commerce platforms like Shopify, WooCommerce, Magento and custom developments. Average implementation time is only 2-3 days.